Women everywhere are starting businesses at unprecedented rates and doing it the feminine way! I’m thrilled to see so many women launching the businesses of their dreams with purpose, passion and a mission to change our world.
Growing a business is easier than ever! There’s never been a better time for women to start and build an online business. You can enjoy the freedom of working from home, or you can work wherever you want to! Being a “social entrepreneur” by building networks and communities of like-minded people is made easy on the internet when you know how to do it. And, there are more feminine ways than ever to market yourself online.
The Face of Business is Becoming More “Feminine”
Despite the ease of all the wonderful internet marketing tools available today, I still see a lot of women entrepreneurs experiencing “failure to launch”. Often, women entrepreneurs struggle to find the “first steps” or the “right steps” to take to gain momentum and get their businesses off the ground.
I struggled with this too, for longer than I want to admit! But, after a number of years I realized that the face of business on the net was becoming more feminine. I learned more and more about how to build a business the feminine way. I found social media marketing to be the leader and began to integrate it into my Feminine Business Model. This updated model of creating and growing a business is much more enjoyable and appeals to my feminine side. Doing business this way has really given me a feminine business boost!
How can you boost YOUR business while still wearing your “feminine face”? Here are 3 keys for incorporating feminine aspects into your business and marketing plan:
Key #1: Boost Your Circle of Influence by Building Authentic Relationships
The first key for boosting your business is to focus on building authentic relationships. The great thing for women entrepreneurs is that most of us are great at doing this! One of our positive feminine traits is the ability to form and nurture relationships with other people. Use this to your advantage in your networking! Your goal is to become a “social entrepreneur”. You can do this whether you’re on Facebook, writing your Blog posts or networking at a luncheon.
It’s paramount to develop the “know, like and trust” relationship with your prospects. Everything you do in your marketing and networking should be focused on building a trusting relationship with them. Providing opportunities for your prospects to get to know about you and your expertise will make them more comfortable and likely to purchase from you. Help your prospects get to know you and trust your unique expertise.
A great way to build your prospect’s awareness of your products or services is to offer a free taste, tips or tools in your area of expertise. If you’re posting on your Facebook or Twitter account you can share resources via links to articles, audios or videos. In your newsletter you can include tips that solve prospects’ biggest challenges. If you’re a coach or consultant you could offer a short phone consult to give a taste of how you work with clients. These methods will help you build the authentic relationships that can give a big boost to your circle of influence.
Key #2: Boost Your Sales by Creating a Magnetic Brand
The best way to attract clients or customers to your products, programs or services is to create a magnetic brand or a signature system. When you create your brand, it’s important to make it “all you”. By this I mean that it must convey your passion and expertise for what you offer. Remember, you’re not only in business to make a profit, you’re also in business because you have your own unique idea you want to share with the world; perhaps even to change the world in significant ways.
You’ll attract clients or customers more easily when your passion and purpose are expressed through your products or services. It’s important to position yourself and your products or services to really stand out from the crowd. The key to boosting your sales is to tweak what you offer until it absolutely sparkles. Then create a “hook” in your marketing efforts to magnetize prospects to your juicy offer.
You can do this in two ways. First, really narrow your niche by exploring the marketplace to see where there’s a need for what you want to offer. Determine what your prospects would be highly attracted to. Second, create or tweak your products/services with a really dynamic solution to that niche market. By doing this you can even create your own “micro-niche”, because people are hungry for something special that is geared specifically to them.
Key #3: Boost Your Business Momentum by Playing BIG
If you want to build your business momentum and grow your business beyond your wildest dreams, you’ve got to play BIG. Now, I’m not saying that’s an easy thing to do. Playing big takes experience, dedication and focus to create the BIG results you want.
I highly recommend you start by finding a business mentor, coach or consultant. Also, you should be expanding your circle of influence to include “people of influence” that YOU follow. Watch what they do and how THEY play BIG, that’s one of the best ways to learn. Mastermind groups are also great for this.
Women often feel a lack of confidence about starting and growing their businesses. It might be because they’re really new to the strategies they need to build their business, or, it might be because they don’t feel what they have to offer is good enough.
I really encourage you to get off the “I have to be perfect, I have to get it perfect” band wagon! It’s really important to build up your confidence by just getting yourself launched and out there and tweak as you go. Challenge yourself to take on risk and reach out to others. This is how you play BIG!
Your Business Mindset is Your Biggest Business Asset
The most important asset you have in building business momentum is your mindset. Your unwavering focus on your vision and mission for your business is what will bring outrageous business success. Get up every day and plan your work and work your plan. Believe in yourself, even when no one else seems to.
Be patient, persistent and consistent in growing your business. Remember that your business is an expression of your passion, purpose and mission to change the lives of others. This commitment and devotion keeps your vision alive and will boost your business the feminine way!
Thinking of working with me? Would you like to schedule a FREE 30 minute “exploratory session” to talk about how you can boost your business? Simply send me an email and we’ll get you scheduled!
CLICK HERE to Schedule Your FREE 30 Minute Coaching Exploratory Session NOW!
© 2011 Christine O’Dell
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“A master of empowering women to embrace their feminine qualities, Christine O’Dell teaches how doing business the feminine way can be a powerful advantage in building a passionate and profitable online business. Subscribe to her weekly Feminine Success Newsletter and get your FREE Destiny Discovery Kit at www.ChristineODell.com.”