Call in Your Feminine Brilliance!

Did you know that Webinars are the highest converting online marketing method you can use for your business? Next to presenting in person or on stage, Webinars are the best way to get (virtually) face-to-face with your ideal clients so you can share your expertise with them and compel them to purchase your products, programs or services. Teleseminars come a close second, and the following steps will help you develop them as well. 

Here are 6 Simple Steps for Setting Up a Successful Webinar!

STEP 1:  The Formula for Creating a Wildly Successful Signature Webinar. You need to understand and be able to use 3 things before you start setting up your Webinar. First, if you haven’t done so already, you’ll need to get an opt-in mailing list started using an autoresponder such as www.aweber.com  or www.icontact.com  so you can set up an opt-in form for people to sign up for your Webinar. Second, you’ll need to choose a highly compelling topic and a title for your Webinar. Third, you’ll need to outline or write a script of what you want to cover in your Webinar so you can deliver your unique and powerful expertise to your attendees.  

STEP 2:  The Technical Steps for Setting Up Your Webinar. 1) Set up an opt-in form/page on your website or blog where your registrants can sign up for your Webinar. 2) Create a “thank you/confirmation” page on your website or blog to share the call-in information with your registrants. 3) Get a phone line or webcast service. www.freeconferencecall.com is totally free, www.easyseminar.com is reasonable and really great to provide phone and webcast options for your attendees. 4) Create a slide show with free Google Docs (get a free Google account if you don’t have one and use their “presentation” document feature). You can also use Power Point or another presentation based software. Once you have all your links/phone numbers and information you can share these in your confirmation email. 5) Create an “autoresponder/follow-up” email in your AWeber or other email account to confirm with your registrants and give them the call-in details. 6) Do the promotion – send an email to your current email list and/or post on your social media sites about your event — make sure to include the link to your opt-in sign up page.

STEP 3:  Find Partners for Promoting Your Webinar. Joint venture (JV) and affiliate partnering are the best way to promote your Webinar. It will grow your mailing list and your business faster than anything else you can do online. Look for people in your niche who do something similar to you (some marketers call this finding your “Niche Mates”). Kindly, respectfully and authentically contact them about collaboration where you could each offer something unique to the other’s audience. You’ll know when you resonate with the right people to partner with and can then create the details of your collaboration together.

STEP 4:  Develop a Webinar That Has People Begging for More. The best way to develop a highly successful Webinar is to research your market for what is currently being demanded along the lines of your expertise. Then choose a topic that ties in with a product, program, course, coaching package or book (or whatever you want to sell on your Webinar). Then create irresistible, generous, highly valuable content for your Webinar. When you share what you are promoting at the end of your Webinar with passion, people will naturally respond with great enthusiasm!

STEP 5:  The Importance and Impact of Sharing Your Powerful Personal Story. The era of story telling as a marketing tool is upon us. When you present your Webinar, speak from your heart at all times. Your audience wants to hear your personal transformation story and how you overcame your challenges. This is how they connect to you and develop trust in you – when you are authentic and vulnerable and can relate to their struggles.

STEP 6:  Develop Your Compelling, Inspirational Personal Persona. The foundation of a powerful Webinar presentation is a strong personal presence. It’s important to allow your personal persona to shine through when you speak to your attendees. You become most attractive to your audience when you are a magnetic, passionate presence that is unique to you. Remember to always be authentic – this is what will inspire your audience to work with you, purchase your products or get on board for your cause or movement.

Your Webinar Creation Challenge: Start with Steps 1 and 2 and complete them within one week. Keep working through the steps and you should be able to get your first simple Webinar up and going within about 30 days. Remember to keep taking action one step at a time!

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© 2011 Christine O’Dell

WANT TO USE THIS ARTICLE IN YOUR EZINE OR BLOG? You can, as long as you leave it unaltered and include this complete blurb with it:

“A master of empowering women to embrace their feminine qualities, Christine O’Dell teaches how doing business the feminine way can be a powerful advantage in building a passionate and profitable online business. Subscribe to her weekly Feminine Success Newsletter and get your FREE Feminine Success Kit at www.ChristineODell.com.”

Are you a little overwhelmed with the countless possibilities of using social media marketing for your online business? Are you unsure about how to use tools like Facebook, LinkedIn and Twitter to connect with and attract your ideal clients?

Your social media efforts should first and foremost be focused on building relationships and forming partnerships. This is what adds value to your audience and ultimately inspires and motivates them to take action to work with you.

Here are 3 ways you can connect more effectively and use social media as a powerful, client-attracting tool:

1. Connectivity vs. Content.

Social media is all about connecting with other people in authentic and real conversations. People want to connect with you by having conversations that are “real-life” as though you were face-to-face. The more you show up as the real you on social media the more people will be interested in building a relationship with you and what you offer. It’s important to show honesty and integrity in everything you do with social media.

So what about your content? That’s important too, and should be well-planned. But it’s not just the content that is client-attractive; it’s how you deliver it in a way that people can relate to YOU. It should be done in a way that cultivates relationships and delivers value to your prospects and clients. Your focus is on building the long-term relationship with content that ENGAGES your audience.

2. Leveraging vs. Selling.

Social media networking is no different than in-person networking. It’s not a one-sided conversation where you just continually promote yourself without engaging with the people in your network. It’s a two-way conversation between you and your audience that builds the know, like and trust bond.

To leverage the true power of social media and build a client attractive business it’s imperative that you contribute to the conversation taking place. Strive to contribute and collaborate with your audience and they will be more attracted to you.

3. Giving vs. Getting.

When using social media to put yourself on the radar with your potential clients, it’s important to focus on giving before you expect to get anything in return. Social media is a place where people expect high-content information and where they’ll want to get a taste of you and what you and your business offers. You’ll need to stand out from the crowd by delivering exceptional value.

It’s the long-term relationship you’re striving for when you engage in social media. You’ll need to show up consistently and contribute consistently to realize the long-term benefits of clients lining up to work with you!

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If you enjoyed these marketing tips and tools and would like to learn more about how you can use social media and online marketing strategies, please join me for my next LIVE Question and Answer telecall. On my complimentary Q&A calls you can ask any questions you have about starting or growing your business and I’ll answer them live over the phone. You can get more information and register here:  http://bit.ly/ekrm86

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© 2011 Christine O’Dell

WANT TO USE THIS ARTICLE IN YOUR EZINE OR BLOG? You can, as long as you leave it unaltered and include this complete blurb with it:

“A master of empowering women to embrace their feminine qualities, Christine O’Dell teaches how doing business the feminine way can be a powerful advantage in building a passionate and profitable online business. Subscribe to her weekly Feminine Netpreneur Ezine and get your FREE GIFT at www.ChristineODell.com.”

The most critical decision you will make for the success of your business is choosing your niche. If you want to catch the right fish, you’ve got to get your fishing pole in the right pond. If you try to please everyone, you will be frustrated and out of business!

Instead of trying to help everyone who has a pulse, define your niche by narrowing the field to only people who have the problem you can solve. Your unique knowledge and expertise will serve a certain group of people. It’s actually MORE profitable for your business when you focus only on this group of people.

What is a niche?

A niche market is composed of people or businesses that have similar needs or interests. This group of individuals or businesses needs to be readily identified and easy to reach. You can break down your target niche into 3 elements:

1. A specific type of person you serve
2. The pressing problem you help that person solve
3. How you solve that person’s pressing problem with your unique solution

Picking a niche for your business doesn’t have to be hard. Simply find or create a great product or service for a highly targeted audience seeking solutions to their problems. Read on for 3 easy steps for quickly picking your perfect niche.

STEP 1:  Research the Market 

Before you begin the process of choosing a niche, it’s imperative that you think in terms of a product or service you are passionate about. You are going into business not just for profit, but to express your purpose and passion, so you want to choose something you’ll enjoy doing. 

If you don’t know what this is yet, ask yourself the following questions:  What skills do I love to use? What talents can I share with others? What hobbies do I love so much that I loose track of time doing them? What product, service or program could I offer to a targeted niche that draws on my knowledge or expertise?

I encourage you to spend the necessary time to determine what you will offer as your product or service. Then explore the market to find the people or businesses who want what you offer. Your product or service can be tweaked to fit a target market as you complete the process of market research. You’ll enjoy greater business success by targeting a specific market that is hungry for the solution you can provide.

3 simple tools to research your market:

1. Perform a keyword search related to your product or service on www.google.com, www.google.com/adwords or www.wordtracker.com.
2. Check out forums, blogs and other places on the web where people are asking questions about your product or expertise and see what they are saying.
3. Send a survey to your current customers/clients or find people in your prospective target market and ask them for feedback on your idea for your product or service.

STEP 2:  Define Your Customer Profile

Your customer profile is a snapshot of the ideal person or business you’d love to work with. This sketch of your perfect client’s traits and qualities will help you create powerful marketing messages they will want to hear and respond to.

It’s really important to get very clear about your ideal client so you can create a unique sales position (USP) that speaks to this potential client—and ONLY this potential client! Your niche forms the foundation of your potential client base, so you want to build up the right traffic to your prospect list and offerings. 

3 tips to create your customer profile:

1. List their qualities and traits such as likes, dislikes, habits, styles, hot buttons, etc.
2. Determine their demographics such as gender, age, education, geographic area, occupation, income, etc.
3. Uncover their concerns, issues, challenges, frustrations, dreams and goals.

It’s much easier to market your business and establish yourself as an expert when you provide solutions geared specifically to your ideal customer!

STEP 3:  Narrow Your Niche

Now that you’ve done some research, identified your ideal client and determined your potential product or service, you’ll need to narrow it down even more. How? You narrow your niche by excluding all the people you can’t help.

If you can’t find people to buy your product, your product is not unique, or you can’t easily find your ideal client you’ll be setting yourself up for failure. I suggest you take a bit more time and utilize the process below to really hone in on the potential person or business looking for your exclusive product or service.

3 step process to narrow your niche:

1. Look for sufficient demand for your product or service; make sure it’s not too broad (too much competition) or non-existent (no market for it).
2. Offer something unique that differentiates you from all other competition; create your own unique niche.
3. Determine how and where you can easily find your target market; define tangible ways to reach your niche.

Choosing a niche is one of the biggest challenges for women entrepreneurs because we want to help everyone (we’re just hardwired that way!). Women entrepreneurs often fail to choose a niche because we don’t like leaving anyone out.

Don’t skip this important step in launching or building your successful business. I created a lot of heartache and failure for myself in my early years as an entrepreneur because I ignored narrowing my niche. Niche marketing is the key to developing a profitable business and makes you stand out from the crowd!

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© 2011 Christine O’Dell

WANT TO USE THIS ARTICLE IN YOUR EZINE OR BLOG? You can, as long as you leave it unaltered and include this complete blurb with it:

“A master of empowering women to embrace their feminine qualities, Christine O’Dell teaches how doing business the feminine way can be a powerful advantage in building a passionate and profitable online business.Subscribe to her weekly Feminine Success Newsletter and get your FREE Feminine Success Kit at www.ChristineODell.com”