Your marketing forms the foundation of your business. Without a clear, focused and consistent marketing plan your business is going nowhere! Check out this simple, 3-step system for setting up a dynamic marketing plan that will help you become more persistent, consistent and successful with daily marketing tasks:
STEP 1: Develop a “Know, Like & Trust” Relationship with Your Prospects
It’s paramount to develop a “know, like and trust” relationship with your prospects. Everything you do in your marketing and networking should be focused on building a trusting relationship with them. Providing opportunities for your prospects to get to know about you and your expertise will make them more comfortable and likely to purchase from you.
Help your prospects get to know you and trust your unique expertise through “social proof” of what you know. Cultivate relationships by leveraging your website, blog, social media marketing, newsletter, advertising, speaking, teleseminars or in-person networking.
Power Marketing Exercise: List 3 new ways you can develop an authentic and trusting relationship so potential clients/customers get to know you, like you and trust you.
STEP 2: Create Juicy “Free Tastes” to Attract Prospects to Your Offers
A great way to build your prospect’s awareness of your products or services is to offer a free taste, tips or tools in your area of expertise. If you’re posting on Facebook or Twitter you can share resources via links to articles, audios or videos. In your newsletter you can include tips that solve prospects’ biggest challenges. If you’re a coach or consultant you could offer a short phone consult to give a taste of how you work with clients.
These methods will help you build authentic relationships that give a big boost to your credibility. Every time your prospects sample a bit of your expertise, they come closer to purchasing your products, programs or services!
Power Marketing Exercise: What free taste of your expertise could you offer prospects by creating a free report, audio or video? How could you share tips and tools via social media, your email list, your newsletter, in-person networking, your website, your blog or submitting articles?
STEP 3: Build Your Prospect List by Building Your “Prospecting Skills”
There’s one very simple secret that will help you grow your prospect list: Your prospect list grows as your prospecting skills grow. It’s really that simple. It may take a little time to build momentum, but as your skills grow and you add more to your marketing mix, you’ll see more prospects and clients flowing into your business.
Facebook is a great example. As you build your friends list and your Fan Page you’ll be adding more authentic relationships that will feed prospects, referrals or collaborations to you. As your Facebook skills grow you attract more people to your fan base, your circle of influence, and subsequently, your prospect list.
Power Marketing Exercise: Write 3 ideas that will develop your prospecting skills and grow your prospect list. Examples are: Start a Facebook Fan Page, submit articles or press releases, attend a networking luncheon, create a newsletter, offer a free teleseminar or webinar.
© 2011 Christine O’Dell
WANT TO USE THIS ARTICLE IN YOUR EZINE OR BLOG? You can, as long as you leave it unaltered and include this complete blurb with it:
“A master of empowering women to embrace their feminine qualities, Christine O’Dell teaches how doing business the feminine way can be a powerful advantage in building a passionate and profitable online business. Subscribe to her weekly Feminine Success Newsletter and get your FREE Destiny Discovery Kit at www.ChristineODell.com.”